I think a lot of the appeal is in the scope for customisation. We can paint the drum and rack in any colour, meaning our customers can have plenty or creative input and end up with something utterly individual. The drum itself can either have the original vinyl wrap left on, or this can be removed and the wooden body of the drum painted in a matching or contrasting colour to the rack, or "face".
We were recently approached by a customer who wanted not only a customised Tom Tom wine rack, but also a matching Floor Tom Stool. Her chosen colour was a first for us; Oval Room Blue by Farrow and Ball, and she chose a vintage style tan leather for the upholstery.